Making it our mission to maximize impact – not profit
Setting the standards for sustainability and sourcing
Here at Rethink Nutrition, our goal isn’t simply to sell bars, but to raise them. To set higher standards for health and educate people around nutrition and well-being. To connect our community back to its collective roots of sustainable farming and food sourcing. And, ultimately, create ripples of positive change that’ll be felt by generations to come.
Restoring health, community and environment: The Rethink Nutrition promise
Our three commitments to the health of our customers, our communities, and our environment underpin everything we do. These pillars inform our mindset, our motivations and our meaning.
To restore our health
We use whole foods to nourish your health. To turn snacking into something that can benefit your day, and sustain – rather than drain – your energy levels. And get you through a big workout, a long shift, or your next adventure.
To restore our community
We use our bars as a platform to educate people about nutrition and health. To create social initiatives and help fund agricultural and community health programs. Lastly, to feed our bars directly to those in need. Our hope is to facilitate tangible, accessible ways for everyone to join the conversation.
To restore our planet
We refuse to rely on processes and resources that can harm the environment. By working with local, regenerative farms, cutting down on transportation and focusing on sustainable packaging, we’re reducing our carbon footprint – in harmony with nature. We want to push the envelope to create new, ethical standards for food manufacturing.
Funding the next generation of change agents
How you can be part of making an impact
We aim to support entrepreneurs and NGOs – to help them make a positive, lasting impact on our planet, health and communities.
We aspire to use the bar as a direct donation program for those in need, and also create a separate fund providing grants to find, sponsor and mentor purpose-driven organizations. To help them help the world and bring about its next, exciting era of change.
As you read this, we’re already working on creating mentorship and funding programs. So watch this space – applications will open in the fall of 2023.
Applications open Spring 2024
From humble beginnings
Our story began with one person, and one goal – to empower people on the move to restore their health, the community and the planet. Learn where we came from, where we’re going and why we’re committed to a local, community-centric approach.